4 de cada 10 entitats que han participat en el Panoràmic de Catalunya es mostren d’acord en què la Llei de transparència que va entrar en vigor al desembre de 2014 està contribuint a millorar la rendició de comptes i la transparència de l’organització. Aquesta dada posa de relleu que encara queda molt camí per recórrer dins del tercer sector i fer realment un canvi en la cultura organitzativa que ens permeti fer front, d’una vegada per totes, als reptes que arrosseguem des de fa anys.Com deia Albert Einstein, no podem pretendre tenir resultats diferents si fem sempre el mateix. I aquí és on està part del tercer sector, demanant que hi hagi una major participació i implicació de la ciutadania, però sense fer canvis en la manera de fer i d’explicar-se a la societat per trencar aquesta tendència.
La Llei de transparència esdevé una oportunitat de canviar la política comunicativa, obrir-nos a l’entorn i explicar com i per què fem les coses, amb quins recursos comptem i quins resultats aconseguim. Avançar en aquests aspectes ens permetrà generar confiança en l’entorn, ampliar la base social, guanyar legitimitat i explorar noves vies per a la captació de fons. Es tracta de quatre elements essencials per continuar desenvolupant la nostra activitat de forma sostenible en el temps.
Aquest canvi en la política comunicativa passa per modificar les formes de fer fins ara i destinar temps i recursos a la millora de la gestió i visibilització. Unes tasques sovint oblidades i on nous perfils de voluntariat, no lligats pròpiament a l’activitat de l’entitat, ens poden ajudar i enfortir-nos com a organització.
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